Being online is a double-edged sword. If you’re not prepared, you will end up not only losing your clients, but giving their information to potentially dangerous people.
In case you have a privacy policy in your campaign, you’re protecting your customers, while gaining their trust at the same time. As it pertains to your customer, nothing is more vital than their trust and security. When they find that your website gave out information, willingly or not, they will likely stop using your services.